Pay-based video streaming to revolutionize video consumption

The media and entertainment industry is accelerating post-pandemic times with people’s increased participation in accessing exclusive video content online.

FREMONT, CA: The post-pandemic accelerated innovations in various sectors, where the media and entertainment sectors act as a testimonial. Furthermore, advancing technologies have induced the industry's increased concentration on adaptation, modification, and innovations to meet customers' demands, in addition to a shift in buyers' behaviour. Meanwhile, the media and entertainment(M&E) domain is likely to undergo real-time growth by accumulating these developing progressions in the future. Owing to digital transformation, the discipline is highly burgeoning with promising trends like video sharing mobile applications, OTT content marketing, on-demand streaming TV, and artificial intelligence (AI)-based solutions.

Researchers elucidate that the sector will likely achieve an average profit of 6.71 trillion USD by 2030 with an estimated compound annual growth rate of 10.40 per cent. The industry, post its tremendous reach in various continents, is thriving with a successful outreach in Europe with its increased participation via radio, book publications, games, advertisements, TV shows, movies, music, and ancillary goods and services. Despite the catastrophic effects of the pandemic, the domain has been surging as a frontier of innovations in recent times. Additionally, personalising viewers' demands is contributing to its growth on a considerable scale, as they have begun enlisting their idea of accessibility at their own pace accordingly. People, generally, are into the headphone culture through which they access hassle-free content, be it on mobile phones or tablets, due to which mobile video consumption is currently at its peak.

People began assessing diverse video content of premium quality, which initially increased the revenue of pay-per-view subscriptions, thereby elevating the overall video consumption rate. OTT platforms have gained monumental owing to their cross-platform compatibility that satisfies customer needs in recent times, like multiple platform availability and device accessibility to access videos in real-time. Meanwhile, streaming warfare is another positive trait of utilising D2C (Direct-to-Customer) marketing that implicates a company’s promotion and selling activities targeting rightfully towards its customers. It enables in grasping control over the manufacturer’s marketing efforts and sales strategies from time to time.

Hence, D2C video streamers are beginning to establish their streaming platforms as major business projects by retracting their content from a unified online streamer. In due course, leading media houses began receding their content and thus restricted third-party applications to serving video via their personalised applications built using private configurations. However, people often settle for subscribing to universal platforms that offer more than any single D2C-oriented video to stream videos of various genres and various entertainment. Meanwhile, organisations in the sector are coming up with various applications for iOS, Android, and Smart TVs to facilitate audiences with timely access to various premium-quality videos, while video-sharing mobile solutions are accelerating in recent times. Therefore, D2C video streaming is gaining momentum in the post-pandemic era with subscribers’ intensified interest in accessing premium content, which is likely to skyrocket.