Screenvision Media Aims at Gender Equality with New Tools

FREMONT, CA: The pioneers of cinema advertising, Screenvision Media, demonstrated the multifaceted reach of the cinema advertizing recently at the company’s soiree at the Ziegfeld Ballroom, New York City. The event was graced by the talented actor and director Vince Vaughn and entertainment by actress and singer Idina Menzel. Screenvision Media took this opportunity to announce its new products, advertising tools, and campaigns to maximize the reach of advertising.

The movie advertising company has reported that it will offer its super-successful ten-pack options again in the year 2020. In addition to the package, it has planned to increase the reach of cinema with smart advertising in a new smart network. The data-driven digital section of the Front and Center preshow enhances program targeting, digital tracking, and attribution in the manner which goes beyond behavioral data to accommodate transactional data. The digital movie pixel compiles a rich, actionable insight as to measure how specific movies supported purchases for selected advertisers. The audience returns to theatres as cinemas keep the viewers fully engaged, captivated, and create an enthralling pull that allows the brands to capitalize using the same. With quality data-driven content, the customer conversion rate is high as well.

Screenvision Media has collaborated with the Geena Davis Institute on Gender in media at Mount Saint Mary’s to be included at the initial stages of scripting to reassure gender equality onscreen. The co-operation will introduce a GD-IQ certification package in their front and Center preshow.        

Along with the Association of National Advertisers, a movement named #SeeHer campaign is being released by the companies to promote gender equality in media and advertising. Based on accurate portrayals of women and girls, SeeHer will evaluate brand ads assigns a GEM score allowing brands’ advertisements to streamline films with their products. Screenvision Media is focused on strengthening the commitment towards reassuring the accurate representation of women both in front and behind the camera using GD-IQ and GEM as drivers for analysis.   

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