Secrets for Media Startup Success

Here are some of the most exciting startups stories that will inspire entrepreneurs to develop innovative media and entertainment ventures.   

FREMONT, CA: Every startup begins with a set of challenges. Vision and the determination to face those challenges are the essential attributes that guide new ventures during tough times. The media sector is no exception to these attributes. Here are a few of the startups in the media industry that have been through an inspiring journey. 

• Leaf Group

Leaf Group builds platforms from its marketplace collection (Society6 and Saatchi Art) and media (eHow and LIVESTRONG.com) properties. It makes resilient, creator-driven brands that are targeted exclusively to the audiences in extensive and growing lifestyle categories, which incorporates wellness and fitness, and art and design. The firm started operations in April 2006 as Demand Media and hasn't looked back ever since.

• Taboola

Taboola is a content discovery platform that proposes video and other content to the customers based on the content they are currently viewing. It has a progressive approach in order to democratize the recommended content by empowering end-users. Taboola’s venture started with the basic problem of not finding anything appropriate while browsing through an infinite number of programs on the TV. Being a young engineer, Adam Singolda chose to do something about the above difficulty. He created software that now discovers relevant content according to the viewer’s tastes.

• Kaltura

Kaltura provides an open-source video platform for managing, publishing, and distributing video content. Kaltura has built specific features and functions in accordance with the needs of various sectors such as enterprise, media, and education. Currently, it is being used by 300,000 enterprise, education, and media companies with the likes of Bank of America, Harvard, and HBO. Kultura has raised $25 million recently, which represents its ability to target several niches simultaneously. However, the platform does not target any niche randomly. Instead, it aims to select a few key niches and master them.

• Cie

Cie creates novel digital solutions and acts as an innovation lab for many prominent global brands. It provides a platform that develops and converts potential ideas into new technology ventures. Cie team consists of funders, builders, dreamers, and accelerators. However, the natural bond that connects the various stakeholders is an enthusiasm for developing businesses that can transform the world in significant ways.

• Verizon Media

Verizon Digital Media Services is an end-to-end digital media platform that can display, prepare, supply, and facilitate the monetization of online content. The company provides the foundational elements in the apps, websites, and OTT video services for various best publishers worldwide, media organizations, and enterprises. The journey began in 2013 when Verizon obtained two renowned technology businesses and started to modify the way the world experiences media. When upLynk’s patent-pending video encoding technology was integrated with EdgeCast’s content delivery network (CDN), Verizon created an integrated platform formed on top of one of the world’s biggest existing networks.

• Freckle IoT

Freckle IoT helps businesses to analyze the effectiveness of their advertising. The company provides insight on campaigns across all forms of media and meets the data with in-store visits with the proprietary technology. Freckle IoT CEO, Neil Sweeney, founded freckle IoT in 2014 with offices in NYC and Toronto.

• Fullscreen

Fullscreen is a social content firm that offers innovative, and strategic marketing services for both talent and brand clients, enabling them to grow, engage, and monetize their social audiences. It started in 2011 and assisted some of the earliest YouTube players in building their fan bases and making brand deals. Currently, Fullscreen offers expertise in entertainment and creative, a vast data set, and its technology to help the talent and brands create an active and engaged audience base. It focuses mainly on younger generations that gravitate toward social media.

For any thriving entrepreneur, the must-have feature is the passion for perseverance. The way to be taken is not always simple, but only the ones with determination and courage will survive and prosper. And, the best way to develop such winning habits is to focus on the vision and values that lead to success.

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