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Pamela Morgan, Media&Entertainment Tech Outlook | Sunday, March 14, 2021
Without a question, the biggest developments in fast-growing technology, such as IoT and AI, have had a significant impact on the sport and fitness business.
FREMONT, CA: The era in which wearables in sports and wellness were limited to Fitbit bands and basic pedometers is over. The diversity of wearable products available today and the versatility of their functionality are astounding.
There are smart glasses for bikers that create and display routes in real-time and goggles for swimmers that collect critical metrics while swimming. Sensor-enabled football and running shoes monitor speed, force, motion, and traction. There are also full-body suits that monitor performance and muscle coordination during training and help enrich the experience with various augmented and virtual reality effects. These wearables are appropriate for professional athletes, enthusiasts, and people undergoing rehabilitation following a trauma.
The new reality of the home office has undoubtedly strengthened the concept of telefitness and all other breakthroughs in sports technology that enable home exercises and virtual coaching. Additionally, this category comprises a diverse spectrum of solutions ranging from popular video conferencing tools and instructor and student mobile apps to futuristic fitness technologies such as smart mirrors.
Telefitness services are critical for various customer groups, including the elderly, those recovering from injuries, and those who cannot access gyms or find it difficult to exercise outside for other reasons. There are numerous health and wellness applications in this field that have been beneficial, particularly in recent years.
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The nicest part about these technologies is that they are almost certain to remain with sportsmen for an extended period.
Wearables are a small portion of linked technology, but the Internet of Things and ultrafast communication prospects are genuinely remarkable.
5G and IoT: Additionally, emerging 5G technology and the Internet of Things impact sports in a variety of ways. This category encompasses large-scale infrastructures such as connected stadiums, immersive audience experiences powered by virtual and augmented reality technologies, and performance tracking and analytics tools. These technologies are expected to be the primary drivers of future digital change in sports.
eSports: When discussing current improvements in sports technology, it would be unjust to overlook the entirely new market that has formed in this business due to digital technologies. eSports, which includes eRacing, fighting games, and shooters, is a rapidly rising sector centered on mobile and PC gaming, augmented and virtual reality, as well as AI and autonomous cars.
NFT and blockchain: The impact of certain information technology innovations on sports is less evident but significant. Although blockchain and NFT appear to be the least likely choices to make this list, they are, in fact, important drivers of sports as a business. These technologies fuel fans' tokens, digital tickets, digital collectibles, and loyalty programs that connect millions of people to their favorite clubs and sporting events.
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