Six Features of an OTT Video Streaming Platform

OTT video streaming platforms provide viewers with a wide variety of content and allow video providers to analyze content success.

Fremont, CA: OTT platforms broadcast video content like series, documentaries, and movies over the internet rather than traditional cable TV services. The global pandemic has led to the rise of OTT subscribers as people are isolated and want a pool of content to explore various movies and other video content.

Here are six features of an OTT video streaming platform:

Video hosting platform

An OTT video streaming platform should provide a Video hosting platform for content organization. A video hosting platform can upload, host and manage the videos. It allows content providers to deliver their content to the audience efficiently.

Strong Video API

Application Programming Interface (API) is a language used by programmers to interact with online video streaming platforms. Programmers use API to create video portals and mobile applications. It also allows the integration of video streaming platforms with the cloud.

Supporting subtitle and closed caption

Many countries, including the united states' laws, demand closed captions for some video content. It is a legal necessity to put closed captions in online videos and live videos. It also becomes necessary for the OTT platform providers to ensure that the platform supports closed captions.

Chapter markers

There is a bar at the bottom of all the video players, which helps navigate through the video. Chapter markers define different video sections and allow the viewers to go back or skip a part of the video. The sections are marked for the user to easily tap and the title of that video segment.

Real-time analysis

To check the audience response for particular video content, it is important to look deep into that video's viewership and analytical data. Analytical data provides in-depth information like the geographical location of viewers, average viewership length, and more. Content creators can use this data to change their content approaches accordingly. Analytics can help track the success of the content easily.

Round the clock customer support

A video streaming platform should have a full-time customer support option. Customers will not have to wait long for the technical support teams to resolve their issues with the traditional ticket-based systems. The customers will be highly satisfied if they are assisted quickly, right over the phone, instead of long mailing and complaint ticket raising procedures.

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