Strategies Businesses Can Use YouTube And Other Video-Sharing Platforms

Most companies do not use video-sharing platforms such as YouTube to their full potential.

FREMONT, CA: Video is popular among customers; in fact, video viewing has doubled since 2018; therefore, businesses that have not yet embraced this essential marketing medium are missing out on possibilities and leads. YouTube, the most popular video-sharing platform on the planet, is an excellent starting point. But what should corporations specifically do?

Members of the Young Entrepreneur Council highlight creative ways to leverage video-sharing platforms such as YouTube that most businesses do not employ and why utilizing these strategies might help companies to expand.

Distribute Sales Video Presentations

Many businesses use videos as social media tools, but the majority do not utilize video as a sales tool. Many businesses have adopted video platforms such as Zoom and Skype to reduce travel expenses as a result of the high cost of sending salespeople on sales calls. Although these channels have proven efficient, salespeople struggle to organize meetings with clients and potential prospects due to their hectic schedules. Sending a link to a YouTube sales video to a prospect generates new business through appointments and presentations. Prospects can see the movie in their leisure time and share it with other employees who may be interested.

Offer Free Value

The best method to build brand awareness and establish yourself as an authority in any sector is to share your knowledge for free. If you can help others learn and comprehend, they will value and respect you as a source of information and be more willing to spread your content, which is the end aim. Consider the time, effort, and money spent creating valuable films as a marketing investment. It is one of the most powerful organic marketing strategies available today.

Use Narrative to Take Customers on a Journey

Most businesses do not use video to engage their potential customers in a narrative journey. Understanding your audience and what they find engaging is the first step. The next step is discovering the ideal combination of amusement and education to help your customers understand how your firm solves their problems. A compelling video approach incorporates storylines, characters, viewpoints, values, settings, music, sound, and editing to keep the viewer viewing video after video. It resembles a season of your favorite television program. It is not simple, but your business will benefit when done correctly.