Strategies for Creating More Profitable Video Ads

The popularity of video advertising is only increasing. Furthermore, there are signs to suggest that it hasn't yet hit saturation point.

FREMONT, CA: The prevalence of video advertising continues to increase. And indications are that saturation has not yet been reached. Nevertheless, some advertisers hesitate. They fear that investing in video advertisements will not yield the desired results.

They have cause for concern. It is feasible to construct a "poor" video advertisement (i.e., an ad that fails to support marketing objectives). Thus, advertisers must complete their homework.

While every business is unique, advertisers may apply some general guidelines to improve their video advertisements. Here are several examples:

Personalize It: Many individuals believe that online video advertisements are comparable to traditional television advertisements. However, there are significant distinctions.

Perhaps the most significant distinction is that television advertising is more broadly targeted. Indeed, advertisers may be aware of the demographics of a certain show's viewers.

Nielsen statistics indicate that 79 percent of "This is Us" viewers are white and predominantly female.

However, due to the vast number of viewers, advertisers may not observe the same concentration of features on other measures, such as behavior and psychographics.

With online video advertising, advertisers can more precisely target their audience.

This necessitates going beyond fundamental target demographics like age, gender, and geography. It can involve delving deeply into interests and passions.

Due to the capacity to get specific, advertisers can tailor their message to particular individuals instead of larger groups.

Make it Relevant: Traditional television advertising is problematic because it distracts viewers.

Audiences are watching the most recent episode of their favorite show when suddenly a commercial for laundry detergent appears. This type of interruption makes it more challenging to engage the audience and may even breed resentment.

Advertisers on television have been increasingly sensitive to this type of disruption. And they are doing a better job of matching advertisements to the content of the television program and the demographics of the audience. However, we all still find certain advertisements irritating.

With video advertising, advertisers can make their advertisements highly relevant to the video's content. As a result, their advertisements feel less intrusive and more beneficial.

Some advertisers are generating hundreds of slightly different versions of the same ad to fit in better with the videos on which they appear. This may seem daunting, but modern technologies make it much more straightforward.