OTT services must have a well-thought-out strategy for streaming platforms since it saves time, improves efficiency, lowers the cost of quality, and boosts audience engagement.
FREMONT, CA: Consumers have a lot of options now that the number of OTT platforms is growing all the time. OTT services must produce high-quality content and have a solid QA plan to ensure a positive user experience in such a competitive environment. It's critical to keep an eye on operational expenses, reduce additional development efforts, and ensure a speedy turnaround for issue detection and resolution once the OTT services are in place. As OTT services continue to expand at a quick pace, ongoing and iterative testing is also crucial.
There are several types of steps involved in testing OTT services through the media value chain:
Ingest media validation
Depending on the video service provider's business model, content is absorbed from a variety of sources. The content must be continuously ingested and managed by the ingestion module. To check the content of each source, specific tools are required.
New source integration
When a new source is added to an OTT platform, it must be formatted and requirements checked. When a new source is added to the system, this cycle is started.
Transcoding validation
The media is transcoded into a variety of formats and resolutions when it is ingested. The Just-In-Time (JIT) automated module is usually in charge of this process. This module's automated validation can ensure that the correct characteristics for the content are set.
Ancillary validation
Each piece of content has several auxiliary assets, such as thumbnails, banner graphics, and so on. The metadata in the content is used to power recommendation feeds and features like X-ray. To create a compelling viewer experience, it's as crucial to validate ancillaries as it is to validate primary material.
Content delivery rules validation
The majority of OTT services offer material according to established delivery guidelines. These regulations are influenced by business policies, subscription levels, geographical policies, device compatibilities, and UX optimizations. Validating all of these rules and ensuring that content delivery follows stated guidelines is critical.
Validating API contract
APIs from various sources power all OTT services. They work with APIs from content providers, search APIs, MRSS feeds from platform partners and various other sources. To ensure that OTT services work properly, it's critical to do regular health checks on API contracts.
Scalability of OTT services
Because the viewing experience is so important, load, security, and performance testing should be done regularly. This guarantees that the OTT platform is optimized and scalable enough to handle a variety of high-stress scenarios.
Resilience testing
OTT services should be able to handle high traffic and be durable enough to handle a sudden rise in viewers. The OTT platform performs well under duress, according to resilience tests.
Multi-device/bandwidth testing
Viewers usually use OTT apps via different devices and under varying bandwidth conditions. According to device and bandwidth availability, OTT services should give a superb video experience. Maintaining a consistent user experience across devices necessitates a cross-device consistency check.
