The Advantages Of Online Video Advertising

Video ad campaigns and other platforms do not need to be outsourced to an expensive agency to resonate with the core demographic.

FREMONT, CA: The commercial content that plays before, during, or after video makers have streamed, content is referred to as video advertising by marketing professionals. Although some people describe video marketing as containing display ads in addition to video, it is possible to argue that every internet promotional video is technically a type of video advertisement. When used in conjunction with a company's overall marketing strategy, the term is more commonly associated with well-executed ads that have a purpose.

The benefits of online video advertising:

1. The visual is priceless: Since video advertising is so much more effective than other forms of advertising, there is a scientific rationale behind this. Visual learners make up a whopping 65 percent of the world's population, and brains visually process 90 percent of all information.

There are many ways to advertise visually, but the video is the most effective and versatile of them all. YouTube is the second most popular search engine behind Google, with more than 1.5 million monthly visitors.

2. Video accelerates revenue growth: Marketers who use video advertising may expect to see a 49 percent increase in income over those who do not. Those who have previously utilized video as a metric of engagement, click-throughs, and ROI should not be surprised by this result.

3. Customers prefer video: Over 72 percent of clients prefer video ads to text ads. As the market becomes increasingly competitive, companies may rely on aesthetically appealing videos to help them stand out.

4. Video does affect decision-making: Consumers appreciate the video and frequently use it as a determining factor in their purchasing decisions. Indeed, 90 percent of customers say video benefited them in making a buying decision. For small businesses looking to enhance their retail game, including a video alongside the high-quality product photographs may be the determining factor in convincing shoppers to add to the cart.

5. Video aids in the sale: One of the finest venues to evaluate video's performance as a sales tool is on some of the world's leading online marketplaces. According to Amazon and eBay statistics, integrating video advertisements in product descriptions increases the possibility of purchasing an item by up to 35 percent. Online video advertising will always be the best option for marketers trying to develop visually engaging content that also helps revenue growth.