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Media Entertainment Tech Outlook | Monday, January 03, 2022
People are now watching more streaming videos than at any point in history. When the COVID-19 pandemic compelled society to alter its routines and remain at home, many people sought solace in the virtual worlds of streaming platforms. When cinemas and theatres ceased operations, this world assumed control.
FREMONT, CA: Live streaming has evolved into a necessary component of any modern company. Organizations employ live video streaming in various ways, including real-time training across several branches and departments, broadcasting organization-wide all-hands meetings, and providing product demos. Historically, most video platforms supported just on-demand video (VOD) streaming and management. Many video platforms have added live video to their arsenals due to the development and popularity of live streaming. A dependable modern video platform should arrange or start the impromptu live video with a few clicks, provide low latency streaming, and allow on-demand stream consumption.
While there are standalone live streaming solutions, most enterprise requirements and use cases have outgrown what they can provide. For example, they lack capabilities for managing on-demand media, including live stream recordings, limiting an organization's ability to maximize the value of live streams. Additionally, most enterprises require some level of management and utilization of on-demand movies. As such, it is preferable to invest in a comprehensive video streaming platform to benefit from a more streamlined solution and a higher return on investment for video assets.
Additionally, many video platforms now offer significant interaction for live video streaming; in addition to live chat, seek a platform that integrates social networking, enables Q&A, quizzes, and polls, and allows for the exchange of digital files and documents within the live broadcast.
Simple to Use
Organizations leverage technology to streamline processes, assist with operations, and boost efficiency. The objective of technology in any corporation or enterprise is to increase performance by providing more output with less input.
For a video platform, this involves making it simple for users to post many movies in bulk, navigate the platform quickly, and utilize content management tools without substantial difficulty. The platform should be constructed so that even the most inexperienced or casual user can adapt without much difficulty. Additionally, they should be easily repurposed, such as adding them to a website or blog, gathering them into a playlist for sharing, or editing them to remove irrelevant content before use or sharing.
Experiential Learning
Not only do interactive videos provide a more engaging experience for viewers, but they also allow for the collection of user feedback and the streamlining of information. Several examples include incorporating quizzes into training films to assess students' understanding, using surveys to solicit customer feedback on a product, and distributing handouts such as workbooks and presentations. Transcripts that are clickable and searchable assist viewers in rapidly locating information without having to watch the full video, and notes embedded inside videos help highlight material at a specific moment in the movie.
These examples demonstrate how interactive films can facilitate a more rapid, accessible, and efficient flow of information via video. With the proliferation of video in enterprise operations, interactive films have become a mandatory component for most modern organizations and a highly sought-after feature for video streaming platforms.
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