The Importance of Digital Rights Management for Digital Assets

Media Entertainment Tech Outlook | Wednesday, September 15, 2021

Digital rights management is a cost-effective method of safeguarding and enforcing digital rights online.

FREMONT, CA:  Digital rights holders are at risk of their credentials for accessing their copyright-protected content being illegally resold and shared. This frequently has a negative economic impact on brands and copyright holders. The US Chamber of Commerce estimates that online piracy costs the US economy approximately $30 billion each year, illustrating the magnitude of the problem.

Digital rights management (DRM) protects digital assets such as ebooks, software, and other copyright-protected products from duplicating, altering, or even rebranding and resold.

In addition to traditional copyright legislation, DRM encompasses a variety of strategies for protecting copyrighted digital media. DRM restricts access to copyrighted materials through technology to prevent their illicit copying, modification, and distribution. It enables publishers and content creators to control how their material is used by paying users.

Along with preventing digital asset abuse, DRM may be used to actively detect and eradicate unauthorized sharing and reselling of login credentials for digital assets such as software and ebooks. This DRM technique can see and eliminate unlawful credential sharing and reselling on various channels, including marketplaces, standalone websites, and social media.

Sharing digital data has never been easier in today's decentralized online environment. Many people believe that content should be freely available and that copying files are not considered theft. However, each unlawful duplicate of digital content or software is theft and results in a loss of revenue for the copyright holder.

Piracy of digital content takes numerous forms. It can be as simple as copying digital content purchased by a friend, such as ebooks, music, films, or software. Others earn from the systematic sale of pirated materials, software, and login credentials.

Pirated works are available on various platforms, including streaming services, peer-to-peer networks, cloud computing services, and auction sites. Additionally, cybercriminals provide login credentials and activation keys to access digital assets. The consequences of digital piracy affect the producers and vendors of original works and end consumers, as pirated movies and software frequently contain malware.

DRM enables businesses and copyright holders to safeguard themselves against the above hazards. In the following sections, we shall examine the benefits of DRM and its various approaches.

DRM benefits copyright owners in various ways, whether they are authors, businesses, or individuals.

Preserve ownership: While copyright law protects authors' original works, consumers frequently violate copyright protection by duplicating, modifying, or rebranding and selling the original work. DRM enables copyright holders to prevent their jobs from being altered and preserve ownership. Protection of ownership is also critical in innovation processes, whether commercial or scientific.

Assisting in developing improved license agreements and technology: DRM, which generally seeks to limit or restrict access to digital information, frequently conflicts with consumers' desire for unrestricted access, prompting them to seek out DRM-free content. This incentivizes manufacturers and distributors to enhance their license agreements and digital rights management systems.

See Also : Digital Asset Management Companies