The UK Emerging as a Frontier in Media and Entertainment Industry

The United Kingdom, with its potential sources, is all set to shine in the entertainment and media industry.

FREMONT, CA: The entertainment and media (E&M) industries hold unique infrastructure in all countries of Europe. Germany, known as the frontier in the domain, is likely to be surpassed in the innovation rate by the United Kingdom with its deliberate progression in the sector. Besides, the region has been thriving in the E&M market in recent times, accounting for an average value of 83 billion USD. It is likely to surge at a constant acceleration of four per cent annually in the upcoming years, gaining the fame of one of the fastest growing areas in the domain’s market. Hence, the UK E&M market in its forecast period by 2026 is anticipated to rise by 97 billion USD.

With its leading creators of content and population-driven advanced digital adopters, the UK is rising as a leader in the media and entertainment industry via easily-accessible high-speed internet, especially with mobile-based internet connections that are likely to account for 53 per cent of the total internet access revenue in the forecast period. Moreover, advertisers, seeking digital insight shoppers, outlook the approach as an advantage owing to a major incline of UK businesses in the deployment of their advertising budgets via online mode. The outcome of this technique is highly beneficial as the internet advertising sector has exceeded 26 billion USD and is likely to increase at a compound annual growth rate of six per cent annually throughout the forecast period. Therefore, the outgrown EU value would generally encompass one-third of the entire E&M revenue, whereas mobile internet marketing accounts for nearly two-thirds of the internet advertising revenues.

The entertainment and media landscape is likely to transform by the end of the forecast period, 2026. As a result, the future of the domain’s landscape holds digitised, mobile, and advertising dependent is anticipated to rise. Similarly, the over-the-top video (OTT) zone of the UK has been gaining a spotlight in recent times and is ranked as one of the leading OTT market revenue accelerators globally. Hence, OTT is highly anticipated to rise by six per cent throughout the forecast period, with a base value growth of 3.6 billion USD, respectively. Additionally, the UK is thriving in all divisions of the entertainment and media sector, be it TV or internet-based advertising and is emerging as the largest VR market in all of Europe with its primary focus on gaming. Hence, the United Kingdom is all set to rise as the leader in the entertainment and media industry with its steady escalation throughout the forecast period.