Top 3 Trends Affecting the OTT Industry

The OTT industry is booming at present, and the industry continues to keep proliferating.

Fremont, CA: OTT, which stands for ‘over the top,’ refers to media distribution over platforms like the internet, where the content producer has no control over the distributional channel. It is not much to say that the OTT industry is undergoing maturation. There are no groundbreaking technologies on the horizon in the current times; the industry is looking forward to a period in which the technology informing OTT trends is becoming more settled. The technologies engaged with VOD and live streaming are becoming robust, and there are tons of significant changes not witnessed anymore. Here are three of the major OTT trends to look forward to.

Premium Market Continues to Shake Out as Media Giants Enter the Fray

The premium OTT market is experiencing some tectonic shifts. After many years without major competition, Netflix is finally beginning to take a hit, specifically by the industry giants like Disney, with its new Disney+ service who have now joined smaller services like HBO Go. However, the way this competition will play out depends on the local market details. 

Immersive Streaming Technology Makes Further Inroads

Related to the latest OTT trends, streaming 4K video consumes about 30 Mbps of internet bandwidth. For streaming, it needs at least double that bandwidth, which is not very common for consumer-grade internet connections. However, with the advent of 5G streaming of 4K videos is possible.

Subscription Fatigue Encourages Innovation in OTT Monetization

According to a few estimates, more than a third of professional broadcasters monetize their content through subscription models. However, this has at least one adverse effect on the market. This is driving high innovation in terms of OTT trends in the monetization industry. The providers are shifting to pay-per-view and advertising monetization as an alternative option to subscription monetization. 

When it comes to the OTT trends, the industry is finally reaching a state of maturation. The industry is witnessing the rise of some exciting new technologies, alongside consolidation and smoothing out of others. 

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