Top 4 Advantages Of Video Marketing

Video marketing isn't new, but it's proving to be a powerful, effective component of marketing strategy now more than ever. Who hasn't been sent a hilarious video to watch or shared an emotional message?

Fremont, CA: Video marketing isn't new, but it's proving to be a powerful, effective component of marketing strategy now more than ever. Who hasn't been sent a hilarious video to watch or shared an emotional message?

People would often prefer to watch a two-minute video with our hectic schedules rather than read the same information for 15 minutes. Presenters at this year's INBOUND marketing and sales conference all agreed that video should account for roughly half of all content produced by marketers in 2021.

4 key benefits of video marketing for your business.

1. Conversion Rates are Increased by Using Video

According to HubSpot, the video should be viewed as an investment—according to HubSpot, including a video on a landing page can boost conversions by up to 80 percent. Compared to simply reading the same information, watching a compelling presenter in a video can influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!).

2. Video is an Excellent Addition to Email Marketing Campaigns

We are all inundated with email, and getting someone to open your email is becoming challenging. Including the word "video" in your subject line is enough and can boost open rates and decrease unsubscribe rates. A video in an email raises the click-through rate by 200-300 percent—a staggering statistic.

3. Video is Extremely Popular with Search Engines

Search engines are looking for content that will keep viewers interested. A video entices more and longer page views than anything else. Not only that, but YouTube is the second most popular search engine after Google.

4. Video Helps to Establish Trust and Credibility

Video is an excellent way to give your company and brand a personality, allowing you to connect with your audience and earn their trust. The more videos you have to help educate and inform your customers, the stronger your foundation of trust will become. And trust leads to sales.