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Media Entertainment Tech Outlook | Monday, October 30, 2023
Films have historically showed us how terrifying AI could develop. Ironically, artificial intelligence was used to help create these films, including in pre-production and editing. With features like hyperpersonalization, SEO, enhanced augmented reality and virtual reality, and many others, AI has already begun to transform the Entertainment Industry.
Fremont, CA: Films have historically showed us how terrifying AI could develop. Ironically, artificial intelligence was used to help create these films, including in pre-production and editing. It's time we looked at tech and media interactions from the standpoint of artificial intelligence because they have been lot more harmonious than science fiction films would have us believe. With features like hyperpersonalization, SEO, enhanced augmented reality and virtual reality, and many others, AI has already begun to transform the Entertainment Industry.
Therefore, this is a fantastic chance for business experts to invest in and grow their media businesses. Opportunities abound in this developing field, making it profitable for individuals to push the envelope and instigate advancements.
Personalized Content
Finding the ideal 2-hour movie requires hours of searching through millions of movies and songs. It is really difficult to narrow down your web recommendations and trailer selections for binge-watches. Hyperpersonalization powered by AI provides a solution to this issue.
The historical preferences and genre inclinations of a person can be gathered, curated, and prioritized by AI-driven software into complex datasets. The system can then locate the ideal movie or song for the user from there. Aligning the client with the ideal is an example of personalisation: Genre, Movie length, Favorite actors/directors, Topic, etc. Customers' willingness to pay higher fees for subscriptions has made this business model profitable, which has encouraged the adoption of streaming services around the globe (such as Netflix, Hulu, Amazon Prime, HBO Max, Disney+, etc.).
AR and VR
Unless artificial intelligence steps in, the use of augmented reality and virtual reality is severely constrained. By giving people more immersive experiences, AR and VR raise the bar for enjoyment. no longer constrained by two dimensions. A lot of sporting events, museums, and lectures use augmented reality. Users can learn about their surroundings in real time thanks to this.
Contrarily, virtual reality enables users to enter a completely alternative reality of their choosing. Meta is investing major resources in VR, which is expected to increase in popularity.
SEO and marketing
Due to its access to vast data sets, artificial intelligence increases the effectiveness of search engine optimization (SEO). Given that consumer tastes are constantly changing, SEO and advertising must adopt an automated strategy. For firms to remain competitive, keeping up with it in real-time is crucial.
A customized marketing that employs deep learning to focus on people's tastes rather than obsolete assumptions can help businesses save a lot of money. As a result, there is a large improvement in the possibility that a customer will discover their fit, which raises customer happiness and helps to increase profit margins. Due to its increased usage in today's society, which has sped up machine learning (ML) development, AI in advertising is expected to continue to advance.
Quality Streaming
To maintain the viewers' content, streaming quality must be improved. This is particularly important since if the user is unhappy with the interface, they'll probably stop watching the show and unsubscribe from the streaming service. Customers will leave and look for alternatives if they don't like the front end of the website's design or find it tough to navigate.
Better Cybersecurity
Cybersecurity in the entertainment industry is crucial. The entertainment sector's vulnerability to cyberattacks is growing along with it. Ransomware attacks and the installation of malicious software are becoming significantly more frequent.
AI can identify patterns in cyberattack notifications to speed up the process of efficiently catching phishing and more nefarious hacks.
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