Trends on the Demand Side of the Media and Entertainment

Media and entertainment organisations are redefining their relationships with customers by using emerging trends highly demanded by audiences in the industry.

FREMONT, CA: The media and entertainment industries are the most dynamic in enhancing themselves for the digital shifts of tomorrow. One of the most glaring digital media and entertainment trends is the increasing number of players retracting from video content aggregators to stream their content directly to consumers. Rising consumer demands postulate radical changes in the media and entertainment industries, thereby creating new trends. These trends are primarily ascribable to the audience as these developments occurred with their behavioural pattern transformations both offline and online.

D2C Video Streaming

Video streaming was massively boosted with the initial lockdown imposed by varying regions worldwide. The increased internet service usage during the pandemic demanded diverse, meaningful, and quality video content. Pay-TV subscriptions significantly drove this. The diversity of choices and cross-platform compatibility of top players threaten the TV channels’ limited bounds to what the user demands.

On the other hand, these rival clans gave each other a run for their money in the streaming wars and enhanced the foothold of apps, redefining the entertainment sector. A few channels retracted their content from other channels and offered it on a D2C channel through their pet projects. This move defined the reformulated new entertainment technology industry standards, witnessing the largest media houses following suit in receding content and alarming third-party applications when it was highly necessary.

A survey showed that an average user subscribed to three video streaming apps in a confined environment during the pandemic. It can be suspected that, over time, such an experience's economics will be questioned. One method to resist these emerging technology trends in the media and entertainment industry is to reorganise the content and provide multiple formats, like music, movies, TV shows, etc., clustered on a single platform.

Ad-Driven Viewing Experience

Cutting down on ad options gives mobile streaming services increased usage. The consumable content volume was augmented and made retaining users easier. However, with the top global media industry studios turning to video streaming, ad-supported content anticipates to seep in shortly. This is due to the challenge of keeping subscription fees competitive, which will not suffice to expand the content offering to games and music.

Ad-supported videos are becoming increasingly popular worldwide, although assuming a profitable outlook for media and entertainment technology in a few regions requires platform owners to curate enough data for targeted advertising. Otherwise, such a promotional cost will appear unjustified and disoriented. In today's world, data is the new oil, and platform owners will scrutinise their actions to ensure that they are aligned with structured data to deliver appropriate ad interruptions that are less annoying in between video streaming.