What Are The Challenges To Considered In Digital Rights Management?

The goal of digital rights management is to protect digital content and the revenue associated with it for rights holders. Digital rights management works by encrypting content and requiring users to meet certain requirements to decrypt it.

FREMONT, CA: As over-the-top (OTT) media distribution channels grow in popularity, so do the risks associated with their use. Data theft, billions of dollars in revenue losses, and compliance issues are just a few dangers. Let's look at the ongoing DRM challenges and how IP geolocation can help in some cases.

1. DRM Failures are Frequently the Result of Poor Implementation

Technology appears to blame any security breach or poor user experience on the surface. Inconsistencies in DRM implementation, on the other hand, are at the root of the problem. It cannot be overstated how important communication is between users and DRM solution providers during the collaborative process. They must collaborate on user experience (UX) design to software diversity.

2. Developing More Robust Solutions Can Help Combat the Rise of Deep Fakes

Deep fakes, ranging from fake news to mass hysteria, can threaten society if we do not take steps to limit their spread. The use of blockchain to combat deep fakes is currently being investigated; it will be a countermeasure. Continuously strengthening one's digital trust framework should be on the to-do list of every organization, including content and DRM solution providers.

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3. It is Necessary to Strike a Balance Between UX and Access Provision and Prevent Piracy

Another common issue in the DRM space is end-user adaptability. New content licensing, management, and delivery models must be implemented as the number of on-demand content consumers and new devices increases at an unprecedented rate.

In this scenario, resistance from both former and current users is unavoidable. However, many insiders believe that DRM solution providers and content publishers can overcome this resistance by improving customer education.

4. There are no Unified DRM Solutions for Digital Publishers

According to projections, the main complaint of end users is the lack of all-in-one DRM solutions. In addition, they complain about having to subscribe to multiple DRM solutions, which affects both their initial investments and after-sales spending.

The challenge for DRM platform developers is to improve their offerings without infringing on users' freedom, creativity, and rights. One method is to use IP geolocation technology to ensure that their users' media assets are secure from threats.