What are the Essential Features of an OTT Platform?

An OTT platform, whether ready-made or customized, must provide an increasing number of appealing features to stand out among the others.

FREMONT, CA: Without a doubt, live video streaming and OTT platforms have seen extraordinary growth in recent years. The COVID19 lockdowns around the world aided their development even further. As a result of this circumstance, video streaming will account for more than 80 percent of all internet traffic by 2020.

OTT platforms range from subscription-based streaming services to proprietary custom-made solutions tailored to a customer's needs. While the first is less adaptable in general, the tailored ones require more time to market (TTM), even though not as much as it used to. The key characteristics that both alternatives provide to their consumers are the same. But they make a difference in features like effectiveness, adaptability, and scalability, of course.

Here's a list of the essential features and tools for a successful OTT platform: Multilayer Analytics, Integrated Marketing Tools, Pleasing User Experience, Sophisticated Content Management, Superior Streaming Infrastructure, Integrated Marketing Tools, and many more.

Content Management (CMS) Key Features

Every streaming platform requires the CMS key features that build an efficient OTT platform. It supports a wide range of media operations, including ingest, search, edit, enrich, relevant image processing, geo-blocking, distribution, and content curation. It also collects and combines metadata from different sources.

Geographic Targeting

Geographic targeting, also known as geographic streaming, allows users to enable geo-blocking choices for specific material. This capability proves helpful when the content owner imposes distribution restrictions on some video-on-demand (VoD) or live streaming services.

Media Ingestion

Any streaming platform must have seamless ingestion and content uploading. A must-have feature is the automated upload of numerous video formats from many sources and support for live feeds. The media ingestion process is made easy with pre-built metadata connectors to Amazon S3, Microsoft Azure, REST APIs, MRSS, FTP, and other systems. Custom integrations through scripting layers and third-party SDKs are also good additions. Custom integrations through scripting layers and third-party SDKs are also good additions.

Scalability

Backend scaling is simple and quick with a well-functioning OTT platform. Vertical scaling to more potent instances in minutes and horizontal auto-scaling of app and data servers with real-time load triggers are essential. A multi-CDN with dynamic layout shifting to the best edge server is also a necessary feature.

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