What Does Digital Rights Management Entail?

Digital rights management software makes it nearly impossible for anyone to steal protected content, saving companies and creators from potential violations.

FREMONT, CA: Digital rights management, or DRM, applies systems and technologies to protect digital media against copyright infringement. Brands and agencies use this process to manage their content libraries while complying with ever-changing digital copyright regulations.

At present, there are more restrictions on how people can use and consume digital content than ever before, with online content regulation and competition policies being written into law for the first time. And with modern consumer demands requiring better content delivered faster and more effectively, creators and distributors need to have a plan in place.

Besides the need for fast creation and distribution, content involves managing multiple types of media, channels, and collaborators. With all the factors at play, details such as usage, content storage, and copyright expiration can be challenging. For these reasons, digital rights management software is now at the forefront of many legal and creative digital marketing conversations.

Digital rights management identifies and protects entities and individuals' rights from third parties that use their intellectual property. For instance, it can protect against unauthorized use of music by restricting the number of times an app can be installed. Given all of this, it's easy to see why using digital rights management software is mission-critical to any marketing department publishing content online today.

Digital rights management software combines various tools that allow content owners and companies to control and monitor the usage of their assets and ensure the proper use of other people's creative property across the entire organization. DRM technologies can embed special code into the asset's metadata, making it easy to identify unauthorized users and control access.

Digital rights management software also provides a way to accurately label content using various features such as digital watermarks and device restrictions. These markers prevent unauthorized access to the content while also minimizing the unlicensed redistribution of digital media and proprietary software.