What Does the Video Streaming Landscaping Look Like?

People have become dependent on streaming for entertainment that is consistent, flexible, and provides a break from the pandemic's disruption.

FREMONT, CA: While many businesses have suffered due to the government's lockdown and restrictions, some industries, such as OTT (Over the Top) video streaming, have witnessed tremendous development.

Since March 2020, millions of individuals have been working from home and playing from home. Televisions, computers, phones, and gaming gadgets have all been used to provide at-home entertainment. While these entertainment platforms' appeal was evident before 2020, the COVID issue has catapulted the technology to new heights. People have become dependent on streaming for entertainment that is consistent, flexible, and provides a break from the pandemic's disruption. As a result, the failure is exaggerated when something goes wrong, emphasizing why video stream testing has become just as critical as the platform and software that delivers it.

Even before the pandemic, the number of people watching the streaming video was on the rise. And the upward trend is expected to continue through 2025.

In 2021, revenue from Video Streaming (SVoD) is estimated to reach 71.2 billion dollars.

Revenue is expected to grow at an annual rate of 11.04 percent (CAGR 2021-2025), resulting in a market volume of 108.3 billion dollars by 2025.

In 2021, user penetration will be 14.3 percent, rising to 18.2 percent by 2025.

The ARPU (Average Revenue Per User) is estimated to be around 66.29 dollars.

The U.S. will generate the most (32 billion dollars in 2021) in terms of global revenue.

With these figures in mind, it is critical to understand what types of OTT streaming content are involved because, along with the increase in consumers, there has also been an increase in streaming video testing requirements based on the delivery device or service utilized.

Acronyms like VOD, SVoD, TVoD, and AVoD represent the rising number of streaming video platforms and services. Each represents a viable content delivery alternative, and while they share some characteristics, they each have their unique set of streaming video testing issues.

SVoD refers to OTT commercialized streaming video delivery via subscriptions such as Hulu, HBO, Netflix, Disney, Amazon, Apple TV, and others. By 2025, SVoD is predicted to grow from 199 million subscribers in August 2020 to 307 million.

Transactional video on demand (TVoD) is the term used to describe the purchase or renting of a piece of content. TVoD is frequently used as a supplement to OTT SVoD, but it is also available to non-subscribers. Amazon Video and Google Play are two examples. TVOD also refers to Pay-Per-View in the case of live events such as sports or music entertainment (PPV).

AVoD: Advertising-supported video-on-demand refers to services such as YouTube, Vimeo, and RokuTV. AVoD aims for a large audience or following because the service is often free and relies on individual ad views for a successful revenue stream.

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