What's 5G's Impact on Broadcasting?

The media and entertainment industry is awaiting the 5G revolution, which could bring about many opportunities for broadcasters.

FREMONT, CA: Higher bitrates and lower latencies become a possibility with 5G networks. Broadcasters in the media and entertainment industry are beginning to realize the benefits that could become a reality with the adoption of 5G. Traditionally, broadcasting had to deal with network limitations. With 5G, media companies are expecting better functionalities, ranging from enhanced programmability to greater virtualization. 5G is going to be a highly valued asset for media enterprises from the perspective of enhanced technological capabilities and better delivery of services.

The media industry aspires to deliver content in a way that is engaging for the viewer. This is possible when the audience can have instantaneous access to high-quality content. With the 5G network, media companies can take storage locations and servers closer to the viewers. As a result, viewers will get to enjoy the advantages of faster loading rates while streaming videos and buffering-free content. Thus, viewer experience also becomes better, resulting in higher satisfaction.

The popularity of online media platforms is rising. In such a scenario, media companies can take advantage of 5G connections to bring services to the next level. Online platforms can deliver better personalization when 5G is deployed. Curating shared experiences and immersive viewing gets a major boost when streaming platforms run on 5G networks. Accessing these features with current network capabilities is not only challenging but is also cost-intensive. 

Backing up broadcasting systems with robust network infrastructure enables media and entertainment companies to leverage the market opportunities in better ways. Consolidating the digital experience for viewers across channels requires consistency in the network. Once 5G finds full-scale deployment and global coverage, the broadcaster will be able to improve content delivery across televisions, as well as on-demand platforms. 5G will enable a new era in broadcasting that will see fully virtualized networks, cloud-native models, and enhanced edge-computing capabilities. Apart from enriching broadcasts, 5G will drive competitiveness into the broadcast ecosystem.

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