What to Choose? DAM or MAM

For the media and entertainment industry, it is becoming essential to understand and choose the best among the new-age asset storage and management solutions.

FREMONT, CA: Today, technology is a big draw among media and entertainment companies. In the quest to modernize, media companies are exploring all the technology-backed solutions on offer. As the volume of digital content grows, the demands for effective storage and handling capabilities have also emerged, thereby marking a critical need for improved digital asset management (DAM) solutions. In response to this demand, vendors have now started offering enhanced Media Asset Management (MAM). However, advancements in technology have allowed the inclusion of new features and tools that carry higher value in today's media ecosystem. But, the dilemma in choosing between MAM and DAM persists even now.

A closer look at what the current breed of DAM and MAM solutions have to offer can give media companies a better perspective. As far as the functionalities of the two solutions go, there are some differences and some similarities. While DAM is optimized for handling a variety of formats and files, MAM focuses exclusively on multi-media and video content. The precedence of MAM is thus valid for those media companies which are involved in the broadcast. As broadcasting patterns change, MAM solutions are helping media companies upgrade content repositories and libraries through advanced management tools. Besides, the entire production and distribution workflows are benefitting from comprehensive integrations in MAM. 

On the other hand, DAM solutions have evolved to aid the storage, access, and management of all kinds of digital content. As marketing channels go digital, DAM solutions are becoming vital for media companies looking to unify their media on a common platform, perform quick operations, track use, and provide easy access to external entities. Besides, DAM solutions these days are also equipped to optimize security and regulatory compliance.

While DAM solutions, conventionally, are for marketing material, they are also supporting video files these days. When support for video and all other dynamic features come together, DAM solutions look like a better option in comparison to MAM. However, a well-informed self-assessment can easily help media companies determine their best-fit choice.

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