Why are Small Businesses Investing in Video Advertising?

Video marketing is a technique for promoting and informing people about your product or service via videos. It aids in the growth of engagement across your digital and social platforms, educates your audience, and enables you to reach them through a new medium.

FREMONT, CA: Marketing pros refer to video advertising is promotional content that plays before, during, or after you've streamed content. While some define video marketing as including display ads with video content, one could argue that any online promotional video content is technically a sort of video advertising. However, the word is typically reserved for carefully crafted advertisements complementing a business's broader marketing plan.

As explained here, the benefits of online video advertising are not exclusive to the guys.

The visual is priceless: There is a scientific explanation for why video advertising is so effective as other forms of traditional advertising. Indeed, 65 percent of the world's population is categorized as "visual learners," and our brains visually process 90 percent of all information.

While the video is not the only kind of visual advertising, it's self-evident that dynamic material, such as video, is the most engaging, attractive, and comprehensive of your options. Indeed, with over 1.5 million monthly users, Youtube is the second largest search engine behind Google.

Video accelerates revenue growth: Marketers who leverage video advertising may grow revenue far quicker than those who do not—49 percent faster, to be precise. This should not surprise businesses that have previously used video as measures for engagement, click-throughs, and ROI routinely outperforms traditional text and image advertising.

Customers prefer video: Over 72 percent of customers chose video advertisements to text advertisements. Brands may rely on visually compelling videos to help them stand out in an increasingly crowded market.

Video does affect decision-making: Not only do consumers enjoy the video, but it is frequently a deciding factor in their purchasing decisions. Indeed, 90 percent of buyers report that video has aided them in making a purchase choice. For small businesses wishing to step up their retail game, having a video alongside your high-quality product images may be the deciding factor in getting buyers to add to the cart.

Video aids in the sale: One of the best places to test video's effectiveness as a sales tool is in some of the world's largest online marketplaces. According to Amazon and eBay statistics, including video adverts in product descriptions enhances a shopper's likelihood of purchasing an item by up to 35 percent. Online video advertising will always be the greatest option for marketers looking to create visually appealing content that also contributes to revenue growth.

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