Why Brands are Deploying Customer Experience Management Solutions

Media Entertainment Tech Outlook | Friday, November 22, 2019

As customer standards are shifting continuously, an excellent customer experience management platform is essential for brands to strengthen brand loyalty and boost revenue. 

FREMONT, CA: The race to meet one's customer is on! Companies recognize the importance of providing an experience that distinguishes them from their competition. Qualtrics is the creator of the experience management category that added additional capabilities to BrandXMTM to enhance customer experiences. BrandXMTM, the industry's leading solution, provides a single action system to help brands deliver better consumer experience. BrandXM's enhanced features help businesses securely exchange insights through their company, leverage social media touchpoints for continuous digital presence tracking, access additional data sets to understand the impact of marketing investments. 

Qualtrics ' BrandXM is one of the four foundations of experience management, connecting with customer employees and brand interactions, offering a broad view of perceptions and behavior that form every business's core experiences. BrandXM is a revolutionary platform that transforms the way organizations understand the views of consumers and monitor changes in the competitive landscape in real-time. The new platform helps create meaningful experiences that resonate with targeted audiences and predicts investments that will have the most significant impact on fulfilling the promise of the brand

The new features introduced to BrandXM include integrated social media touchpoints to track social media outlets on an ongoing basis, consumer reviews, online publications, and more. The new platform integrates with digital panel providers and automated data quality controls, offering quicker and higher quality feedback along with enterprise-grade governance functionality to ensure a safe sharing of ideas across an organization. BrandXM's new features also include complimentary datasets which combine more in-depth insights with experience data 

Qualtric is a pioneer in the Experience Management (XM) field of customer experience and developer. The organization is improving the management and enhancement of the four core business experiences that is, consumer, product, employee, and brand. The Qualtrics XM Platform is an action tool that helps businesses attract potential customers, develop innovative products that people enjoy, engage workers creating a positive culture, and generate brand value that people demand.

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