Why is Media Asset Management Trending?

Media firms are eyeing MAM solutions to address the exponential rise in digital assets through improved asset management and retrieval capabilities.

FREMONT, CA: With the the number of digital files exponentially growing, the media and entertainment industry is looking for alternative means to address their asset management requirements. An effective media asset management (MAM) solution is the key to address the above needs. By using MAM solutions, media firms can integrate various asset management capabilities into unified platforms. Such platforms make it simpler for media managers to edit files, pictures, or videos. 

Advancements in Media asset management are intended to address the various challenges associated with asset management in the media industry. MAM solutions provide media firms with the ability to customize accessibility and ensure authorized access. Simplifying data retrieval to a vast extent, MAM solutions are increasingly being used by broadcasters, television networks, and film production companies to ensure smooth operational flow, with adequate security and accuracy.

The improved asset management capability offered by MAM is expected to raise its demand among the media and entertainment firms. The modern scenario is dominated by video content. According to a report, online video is estimated to be responsible for four-fifths of global internet traffic. This trend also highlights the need for advanced solutions for media facilities and broadcasters in order to manage the data-intensive video files. MAM solutions address this challenge, as well. Advanced MAM solutions ease the sharing of images and videos pertaining to any format. Firms can also save the files at a central location and provide selective access authority. 

Increasingly, media firms are realizing the essence of MAM solutions and are adopting them to enhance their asset management capabilities.

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