thePlatform: Innovative Media Solutions Transforming the Video Management Scenario

With streaming video businesses branching onto mobile devices and TV, managing and broadcast syndication of videos becomes an onerous task. Taking into account the ever increasing volume of contents, even the big players in the Multi-Channel Network (MCN) space have started realizing the need for a feasible and intuitive video management tool. Analyzing the intensifying challenges in video synchronization across devices, the Washington based video management solutions provider thePlatform brings forth a wide range of solutions for platforms ranging from Pay TV and Online Video stores to News Broadcasting.

“To provide viewers with a great online playback experience you need to keep up with the industry standards underscoring certain aspects such as UI design and third party tech supports,” says Jamie Miller, GM, thePlatform. “An accurate mapping of the end-user requirements for increased efficiency in publishing is attained, with the next-gen tools offered by thePlatform viz mpx Accelerate and mpx Dev Kit,” he adds. These tools enable customers to provide steady and consistent user experience even when the viewers switch from one device to another. Its compatibility across multiple browsers and auto tune-in to optimal format gives it an edge over others in the marketplace. The product is widely acknowledged for its compliance with IAB, VAST, VMAP, VPAID, and most of the leading ad networks. Not only does mpx simplify the workflow but it also allows the user to customize contents to suit their process requirements. In a capsule review, the product is an ultimate solution for managing content provider accounts, advanced video commerce, and cross promoting videos across multiple channels.

The expansion of cloud into almost every sector of the digital space creates numerous opportunities for the Pay TV operators as well. mpx leverages cloud technologies to liven up the management process, allowing Pay TV providers to make the existing libraries of programming available to their subscribers. With viewers having access to find and watch across various distribution mediums, the entire television viewing experience is redefined. Pay TV operators are slated to embrace this best-in-class technology for operational optimizations, increasing revenue, and better customer experiences. And finally by delivering the promise of TV Everywhere, mpx relieves Pay TV operators from handling the unprofitable tasks, thus saving time to focus more on business needs. “We stand unequaled in online video publishing and management solutions for Pay TV operators as we remodel their infrastructure allowing for greater opportunities,” states Miller.

Skimming through the functional aspects of thePlatform’s technology highlights the solutions provided by the company to the leader in factual content broadcasting, National Geographic. One of the major challenges for the channel was to remove the inessentials that were in use across different business areas since its inception and to support effective integration of digital products such as the digital magazine, websites, and news. Well acclaimed for the quality of contents, NatGeo had the obligation of replicating the same in their applications for mobile devices with embedded contents. So balancing quality and content became the second challenge as embedded videos build up large folio files and increase download time. With mpx solutions, National Geographic established a centralized video library to share and publish videos across their multiple product groups and also employed a single system to load, transcode, and deliver videos to the right location.

thePlatform has a broad network of partners with remarkable technical expertise to address customer needs stretching from advertising, commerce and syndication to reporting and analytics. The enormous potential to seamlessly provide tailored solutions for the widening clientele renders thePlatfom an all-in-all online video publishing and management solutions provider.