Target, Fandango, Paramount, Samsung, Netflix, PlayReady. Although all of these brands have something in common - they are all part of the media and entertainment ecosystem - one of them is not like the others.

A major theme among the more than 250 WPP agencies and customers was the importance of creating immersive, personalized digital experiences that resonate with Millennials and Generation Z (“GenZ”).

With millions of demanding consumers, media and entertainment companies are leveraging their data assets to identify their core customers, engage with each on a personal level, extend offers that are meaningful.

In both News and Arts & Culture programming, there is the content we know about and plan for, and then there is the breaking news story or one-of-a-kind opportunity to which we have to react quickly.

The stereotype is familiar: a hurried, harried information technology professional bounces from phone to desktop to server, trying to put out the latest IT fire.

Media and entertainment companies naturally prize the intellectual property that is their stock in trade—content such as programming, movies, and recordings.

It was 11:00 pm on July 31, 2013, and ONE World Sports was 30 minutes away from launching a linear HD 24/7 sports network.

Netflix transformed the entire video rental industry. Amazon continues to transform the book publishing and retail industries.

The power to define how business is won has shifted into the hands of digitally-empowered customers—both businesses and consumers— displacing information and control over distribution or manufacturing.

The future of digital media is more exciting than ever.